BUILD YOUR BRAND

Ready to build a brand that wins more work? Take advantage of this special offer – just for attendees.

BUILD YOUR BRAND

Ready to build a brand that wins more work? Take advantage of this special offer – just for attendees.

RECEIVE $500 OFF THE BRAND EXPLORATION PROGRAM


Build a brand that brings more prospects to the table, more users who click, and more customers who buy.

THE PROCESS

  • The program is delivered over a series of 7 – 9 separate 1.5-hour Zoom workshop sessions
  • The estimated completion timeframe is only 4 – 6 weeks, with 1 – 2 sessions held each week
  • It is recommended that a max of four people attend sessions to ensure a streamlined process
  • Each session covers a section of the Brand Playbook to accomplish brand outcomes
  • There is no pre-work before the program begins nor any homework between sessions
  • Kate DiLeo will take notes during each session to capture a record of all brand components
  • An updated copy of the Brand Playbook will be emailed immediately after each session

THE OUTCOMES

  • Articulation of your brand’s core personality traits, archetypes, and tone of voice
  • Clarification of your brand’s top three (3) target audiences’ values and needs
  • Definition of your organization’s vision statement, mission statement, and brand values
  • Development of your tagline, value proposition statement, and differentiator statements
  • Positioning statements plus supporting details for your product / service offerings
  • Creation of two 30-second elevator pitches to be used in various selling scenarios
  • Formulation of a long-form company bio that summarizes your brand message

THE APPLICATION

  • Receive a final copy of the Brand Playbook, outlining every piece of your brand
  • Obtain a step-by-step tactical plan on how to implement your brand across your website
  • Gain clarity on how to utilize your brand for prospecting and networking scenarios
  • Learn how to execute your brand across your various digital marketing platforms
  • Garner insights on how to insert your brand into your pitch decks and presentations
  • Discover how to leverage your brand inside your operations and cultural development
  • Develop a plan to practically execute your brand throughout your printed collateral