BUILD YOUR BRAND
Ready to build a brand that wins more work? Take advantage of this special offer – just for attendees.
BUILD YOUR BRAND
Ready to build a brand that wins more work? Take advantage of this special offer – just for attendees.
RECEIVE $500 OFF THE BRAND EXPLORATION PROGRAM
Build a brand that brings more prospects to the table, more users who click, and more customers who buy.
THE PROCESS
- The program is delivered over a series of 7 – 9 separate 1.5-hour Zoom workshop sessions
- The estimated completion timeframe is only 4 – 6 weeks, with 1 – 2 sessions held each week
- It is recommended that a max of four people attend sessions to ensure a streamlined process
- Each session covers a section of the Brand Playbook to accomplish brand outcomes
- There is no pre-work before the program begins nor any homework between sessions
- Kate DiLeo will take notes during each session to capture a record of all brand components
- An updated copy of the Brand Playbook will be emailed immediately after each session
THE OUTCOMES
- Articulation of your brand’s core personality traits, archetypes, and tone of voice
- Clarification of your brand’s top three (3) target audiences’ values and needs
- Definition of your organization’s vision statement, mission statement, and brand values
- Development of your tagline, value proposition statement, and differentiator statements
- Positioning statements plus supporting details for your product / service offerings
- Creation of two 30-second elevator pitches to be used in various selling scenarios
- Formulation of a long-form company bio that summarizes your brand message
THE APPLICATION
- Receive a final copy of the Brand Playbook, outlining every piece of your brand
- Obtain a step-by-step tactical plan on how to implement your brand across your website
- Gain clarity on how to utilize your brand for prospecting and networking scenarios
- Learn how to execute your brand across your various digital marketing platforms
- Garner insights on how to insert your brand into your pitch decks and presentations
- Discover how to leverage your brand inside your operations and cultural development
- Develop a plan to practically execute your brand throughout your printed collateral
