About Me

I AM A BRAND PRAGMATIST

I don’t do fluff. I get down to business and help you create a brand that positively impacts your bottom line.

About Me

I AM A BRAND PRAGMATIST

I don’t do fluff. I get down to business and help you create a brand that positively impacts your bottom line.

The Accidental Brand Strategist

Kate DiLeo – Brand Architect

I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.

I overcame and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.

That pitch, which I call the Brand Trifecta, is rooted in my firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy.

My success in building a winning brand pitch for outbound sales was the catalyst for my career in branding, and it is this same brand pitch that I teach, whether speaking or consulting. And now my methodology is delivered worldwide through The Brand Trifecta, the top brand building platform that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy.