I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to buy. It was that, or I was out of a job. 

I overcame and went on to successfully manage millions in pipeline by throwing out the long monologues and complex narratives. Instead, I delivered a simple pitch that shared what I did, how I solved my customers’ problems, and how I differed from the competition. That message, which I call the Brand Trifecta®, ultimately worked because it articulated the three key points that prospects need in order to make faster, more confident buying decisions. 

My success in building a winning pitch was ultimately the catalyst for my career in branding, and it is this same Brand Trifecta® method that I have used to help 350+ organizations craft brands that are the path of least resistance to revenue.