Execute your ingenuity

Develop a brand that raises you above the competition by getting the right prospect to the right table at the right time.

Execute your ingenuity

Develop a brand that raises you above the competition by getting the right prospect to the right table at the right time.

THE BRAND EXPLORATION PROGRAM

Brand Is the Path of Least Resistance to Revenue℠

This is where brand becomes a living and breathing entity. This collaborative workshop program enables you to create conversations that convert by developing a message that clearly articulates who you are and what you do, how you solve your customer’s problem, and how you differ from the competition.

Chess Piece

BRANDING WITH KATE DILEO

THE PROCESS

  • The program is delivered over a series of 7 – 9 separate 1.5-hour Zoom workshop sessions
  • The estimated completion timeframe is only 4 – 6 weeks, with 1 – 2 sessions held each week
  • It is recommended that a max of four people attend sessions to ensure a streamlined process
  • Each session covers a section of the Brand Playbook to accomplish brand outcomes
  • There is no pre-work before the program begins nor any homework between sessions
  • Kate DiLeo will take notes during each session to capture a record of all brand components
  • An updated copy of the Brand Playbook will be emailed immediately after each session

THE OUTCOMES

  • Articulation of your brand’s core personality traits, archetypes, and tone of voice
  • Clarification of your brand’s top three (3) target audiences’ values and needs
  • Definition of your organization’s vision statement, mission statement, and brand values
  • Development of your tagline, value proposition statement, and differentiator statements
  • Positioning statements plus supporting details for your product / service offerings
  • Creation of two 30-second elevator pitches to be used in various selling scenarios
  • Formulation of a long-form company bio that summarizes your brand message

THE APPLICATION

  • Receive a final copy of the Brand Playbook, outlining every piece of your brand
  • Obtain a step-by-step tactical plan on how to implement your brand across your website
  • Gain clarity on how to utilize your brand for prospecting and networking scenarios
  • Learn how to execute your brand across your various digital marketing platforms
  • Garner insights on how to insert your brand into your pitch decks and presentations
  • Discover how to leverage your brand inside your operations and cultural development
  • Develop a plan to practically execute your brand throughout your printed collateral
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