THE BRAND SPRINT
GET IT DONE RIGHTQuickly develop the brand messaging and positioning that your sales and marketing teams need to close more deals and beat the competition.
THE BRAND SPRINT
GET IT DONE RIGHT
Quickly develop the brand messaging and positioning that your sales and marketing teams need to close more deals and beat the competition.
THE BRAND SPRINT PROGRAM
$9,500
This is not theoretical or abstract brand work.
This is a fast and collaborative program that enables you to build a brand that drives revenue.
THE OUTCOMES
- Build a Tone of Voice System: Codify how the brand actually sounds in the marketplace so your marketing and sales content stays on-brand.
- Validate Customer Pain Points: Document the bottom-line heart-pains (e.g. the biggest problems) that you solve for your top target audiences.
- Establish a Brand Architecture: Define how many layers of product-specific or audience-specific messages you needed to drive conversions.
- Define the Brand Positioning: Codify your brand’s distinct position in the market—who it is for, where it competes, and the value it delivers.
- Develop the Brand Trifecta®: Write the core message that supports your offerings and creates the “you get me” that prospects need in order to buy.
THE LOGISTICS
How the Work Gets Done:
- Four (4) working sessions held over 2–3 weeks (each session 90-minutes in length)
- Asynchronous refinement between sessions to maintain project momentum
- Real-time, in-session development of brand messaging outcomes (not post-work delivery)
Core Deliverables:
- 40+ Page Brand Playbook: A comprehensive, stakeholder-ready Google Document that outlines all Brand Sprint outcomes listed above
- AI-Ready Brand System: Markdown file format of the Brand Playbook that can teams can use to train AI and generate on-brand content