THE BRAND SPRINT
Define the Message. Accelerate Growth.Refine your messaging, strengthen your positioning, and build a comprehensive AI-ready brand system in only 2 – 3 weeks.
THE BRAND SPRINT
Refine your messaging, strengthen your positioning, and build a comprehensive AI-ready brand system in only 2 – 3 weeks.
THE BRAND SPRINT PROGRAM
$9,500
This is not theoretical or abstract brand work.
This is a fast and collaborative program that builds the messaging and positioning your marketing, sales, and product teams need to communicate your brand’s promise to the world.
PROGRAM OBJECTIVES
- Build an Authentic Tone of Voice System: Codify how the brand actually sounds and seems in the marketplace so teams communicate with consistency and precision as they develop content.
- Validate the Top ICPs + Their Pain Points: Identify the highest-priority audiences/personas and document the bottom-line heart-pains (e.g. the biggest problems) that the brand solves for them.
- Establish a Clear Brand Architecture: Define a messaging “order of operations” and outline how many layers of product-specific and audience-specific messages are needed to drive conversions.
- Define the Brand Positioning: Codify the brand’s distinct position in the market—who it is for, where it competes, the value it delivers, and why target buyers should choose it over the alternatives.
- Develop the Brand Trifecta®: Create the top-level brand message that anchors the brand’s homepage content, supports the brand’s unique offerings, and creates the “you get me” for prospects.
– Tagline – Who you are + what you do
– Value proposition statement – How you solve your customer’s problem(s)
– Differentiator statements – How you are different (and better) than the competition
PROCESS + DELIVERABLES
How the Work Gets Done:
- Four (4) working sessions held over 2–3 weeks (each session 90-minutes in length)
- Asynchronous refinement between sessions to maintain project momentum
- Real-time, in-session development of brand messaging outcomes (not post-work delivery)
- Project objectives documented in a 40+ page Brand Playbook (Google Doc)
Core Deliverables:
- Brand Playbook (Google Doc): A comprehensive, stakeholder-ready document that outlines:
– Tone of voice system
– ICP validation and heart pain analysis
– Brand architecture and positioning
– Brand Trifecta® messaging (tagline, value prop, differentiators)
- AI-Ready Files: Markdown format of the Brand Playbook that teams can use to:
– Train tools like Claude, ChatGPT, Gemini, Perplexity, etc.
– Generate on-brand marketing, sales, and product copy