Kate has been instrumental in helping our brand become recognized as one of the best in the space. She is the brand partner I bring into client engagements without hesitation. She writes with you live on the call, sends an updated brand playbook after every session, and tells you when a line is weak rather than nodding along. Two client executives described her to me as pushy in a “all the right ways”, which is the highest compliment a leadership team gives a consultant. If your pipeline problem is a positioning problem, and it usually is, start with Kate.

On top of all of this, and most importantly – she is a darn kind human being.

We recently worked with Kate to refine our brand messaging and positioning. Her expertise and experience made the process logical and impactful. The goals, process, and outcomes were clearly demonstrated. Beyond that, Kate is a fantastic human being and a joy to work with. Five stars. Highly recommend.

Working with Kate during our company pivot at Noble was one of the best vendor decisions we made. We were transitioning from an early-stage concept with limited traction to a new direction in an adjacent market — a high-stakes moment where clear, compelling messaging was critical.

Kate quickly got up to speed on our product, our customers, and what truly differentiated us in the new market. She translated that understanding into messaging and positioning that resonated across every audience we needed to reach. What stood out was her ability to communicate fluently with engineers, designers, buyers, and executives alike — meeting each stakeholder where they were and earning trust across the board.

The result was a messaging framework that directly informed our new website and gave our team a shared language to speak confidently about who we are and what we do.

Beyond the quality of her work, Kate brought real energy and enthusiasm to the engagement. She made a demanding process genuinely enjoyable, and that matters more than people often acknowledge.

I’d recommend Kate without hesitation to any team navigating a positioning challenge or looking to sharpen how they communicate their value to the market.

Digging deep to clearly articulate what my company truly stands for—what we do, how we do it, and why it matters—is one of the hardest things I’ve tackled as a founder. It’s not just a marketing exercise; it really does feel like an excavation. Getting to clarity takes courage and alignment across the team. Kate gets this on a fundamental level. She honors the messiness of the creative process but isn’t afraid to challenge you, always in a way that moves things forward. In the six weeks since we launched our new messaging and pricing, we’ve already signed two new clients, and our customer journey has evolved in an incredibly cohesive way. Working with Kate has been transformative for our brand.

I thought I knew brand before I met Kate. After talking to her for an hour, I quickly realized I still had so much more to learn. Kate stood out with a calm confidence and a deep grasp of branding that put my own knowledge to shame.

I was looking to elevate my brand at AMP Social, so I brought here in to help us out and boy did she help. She took the raw ideas in my head and turned them into a crisp, compelling value proposition that made our audience instantly understand what AMP Social does and why it matters. With her guidance our messaging snapped into focus, our pipeline grew, and deals started closing.

If you’re struggling to define what your brand stands for, working with Kate is a fast way to unlock clarity, sharpen your message, and watch your brand pop.

I had the chance to work with Kate somewhat serendipitously, and I’m so glad it worked out! She helped us rethink our messaging, and it was such a valuable experience.

As marketers, we’re often so close to the work that we lose perspective. Kate was an incredible sounding board—she pushed us to pull out our real differentiators and highlight them more clearly. She has such a knack for cutting through the cruft and helping you zero in on what makes you uniquely you.

On top of that, Kate’s just fun, kind, and genuinely easy to work with—which makes the whole process that much better.

I had the pleasure of working with Kate and she is truly one of the most talented marketing and branding experts I’ve ever met. She has a unique ability to simplify complicated concepts so they resonate clearly with buyers. Kate helped transform our brand and elevate our messaging to a whole new level.

Beyond her expertise, she’s one of the most reliable and hard working professionals I know. She brings positivity, energy, and fresh perspective to every conversation. I’d jump at the chance to work with her again, and I’d highly recommend Kate to anyone looking for a sharp, strategic partner in brand messaging and positioning.

I can’t recommend Kate Dileo highly enough. She’s a true partner and a joy to work with. We recently collaborated on a brand enhancement project, and her passion and focus were both infectious and impactful. Kate’s proprietary Brand Trifecta framework, paired with her unique ability with words, is what sets her apart. It’s a powerful combination that will unlock any brand’s potential and drive real results.

I brought Kate on to help Range Energy define and strengthen our brand identity. Through a 10-session workshop with our executive team and key decision-makers, she guided us toward a much clearer understanding of who we are as a company, especially as we’ve grown and started engaging more deeply with prospects and customers. Startups often face unique challenges when it comes to clarifying their brand and aligning internal voices. Kate did an incredible job navigating those complexities and personalities with professionalism and insight. The results exceeded our expectations. As an organization, we were thrilled with the outcome – and on a personal level, it was an absolute pleasure working with her. If your company is struggling to connect your brand with your audience, I highly recommend reaching out to Kate. You won’t be disappointed.

Kate worked closely with the team at Pavilion to update our brand messaging and refine the positioning of our CEO Pavilion program. She’s a powerhouse who jumps right in and gets things done. During her time with us, she quickly understood the challenges we were facing and helped to dramatically uplevel our entire CEO Pavilion program, from messaging, to program management and communications, and our annual CEO retreat. Her work has left a lasting impact the program – and our members – are better for it.

Kate also drove much needed change in Pavilion’s messaging, helping to cut through the noise and focus the team on the essence of what makes membership in Pavilion so impactful for go to market leaders.

Working with Kate was a joy, and I highly recommend her to anyone looking for help with messaging, brand, or positioning.

We had a fantastic experience working with Kate to build a brand trifecta for our B2B media brand. Not only did we come out the other side with a clear and compelling playbook for our readers and advertisers, but the conversations sparked by the questions she asked were invaluable in aligning the team along the way. Kate is a master copywriter and Queen of herding cats! I highly recommend her services for anyone looking to build, define, and refine their brand.

I was very impressed with the impact Kate was able to make on simplifying and streamlining our messaging. She made the process incredibly easy in a very hands-on way quite unlike any other consultant. All we had to do was show up and Kate did the work for us! Was a great experience and would recommend Kate to anyone looking to refine their brand messaging.

We had the pleasure of working with Kate DiLeo as a branding consultant for ETR over the last several months. Kate brought outstanding expertise and focus to our project, skillfully uniting a passionate team at ETR with a rich history of serving diverse end markets to create a cohesive and unified brand message. Her guidance and expertise kept us on track, and her strategic approach was instrumental in achieving our goals. We are incredibly grateful for her contributions and can’t recommend Kate highly enough to any company trying to build and/or solve its brand challenges!

I had the pleasure of working with Kate DiLeo on a brand refinement project recently, and it was a wonderful experience from start to finish. Kate’s high energy and proven expertise in all things growth and brand were truly impressive. She ensured we were set up for success, not just with a great strategy but also with actionable plans that wouldn’t just sit on a shelf. I highly recommend Kate’s work!

We worked with Kate to give our brand a much needed facelift. In a handful of sessions Kate was able to pull out of us what really mattered to our customers and took the time to craft each and every word we used to communicate that. It was the best investment I made this year. On top of that Kate is an incredible connector. She takes the time to understand you and your business and facilitates intros to the right people.

I had hesitated a bit to hire Kate because we’ve had such mediocre results in the past with marketing-related services, and I also wondered if my team would yawn (or revolt) at working with another consultant. Boy, was I wrong! Not only was my team super excited and engaged on this project, but Kate actually gave us a real plan with right-on messaging and an actual structure to use it. She is not afraid to call BS on things that don’t work and she is the definition of above and beyond. I’d use her expertise again in a heartbeat.

Kate was such a dynamic teacher/speaker at my recent Marketing Summit. I attended one of Kate’s sessions at a 2023 Marketing Forum and was immediately impressed by her knowledge and command of the room. She has the ability to present information in an approachable but intelligent way that inspires change and improvement in your own approach.

Kate’s approach is authentic, confident, smart, and fun! Her playbook process engages stakeholders from diverse backgrounds and points of view in big-picture thinking, actionable messaging, and tactical deployment. As a CMO, I love the energy and engagement in the brand that her process creates. I look forward to working with Kate again!

I had an incredible experience working with Kate DiLeo to revamp our brand identity. Kate’s deep understanding of our mission and values translated into an emotionally resonant branding strategy. She was receptive to feedback and went above and beyond, making a real difference to our cause. I highly recommend Kate DiLeo for any branding project. Thank you, Kate, for your exceptional work!

I was introduced to Kate through her Master Class at the Minneapolis Digital Summit. The class was unexpectedly excellent! Kate is engaging and wicked smart. I was so impressed, I knew we needed to continue the journey. Kate’s process works! Her ability to distill information and clarify our brand is AMAZING! And SPOT ON! She is also able to unify leadership with how sync and memorable the final product is. We are delighted with the outcomes!

HIGHLY recommend Kate as a brand strategist! Within a few weeks, she helped us completely clarify our brand message. She met us where we were and gave us actionable steps to move our business forward. We were spinning our wheels before Kate; now we have the knowledge and the roadmap to implement our core message, launch a new platform, and speak to our target market in a way that resonates with them.

I was first introduced to Kate during our time in the BETA accelerator. Her branding workshop was one of the most impactful we had there and I left hoping we could work with her one day.

Fast-forward 18 months and we were in a position to work with Kate directly. Her process is great! For non-marketers/branders like myself, she has a unique way of getting the information needed from you to create a clear, concise brand that you can scale with.

I wouldn’t hesitate to recommend Kate to anyone looking for similar services – her sessions fly by and you leave each of them feeling a sense of accomplishment. Thank you, Kate!

Kate is a MAGICIAN. Truly. It amazes me how effortlessly she pulls information from you, quickly distills into the most important and actionable elements, and turns out the finished product with a TA-DA! I don’t think I’ve ever nodded so much and yelled “NAILED IT!” so many times on a Zoom call. The best part of this process? It’s actually fun.

We’ve had “dial in our brand messaging” on the backburner for quite some time now (thinking it would be a time-consuming drag)… but then we met Kate and learned quite the opposite. Thank you, Kate – you’re one of a kind!

Kate’s process was eye-opening. For years, we’ve been struggling to find a way to differentiate ourselves from other publishing companies, and it seemed like no matter what we did people weren’t getting our brand or message – but with her guidance, everything came together! We ended up creating an incredible strategy that gives us an advantage over these other companies.

Our bank just finished working with Kate on our rebranding project. Kate has a unique personality and an ability to pull ideas from each team member. I especially enjoyed her ability to get people out of their comfort zone yet do that in an enjoyable and productive way. Kate showed up to every meeting well prepared and full of energy. Very pleased with the outcome of our work with Kate. I highly recommend Kate, hire her, you will not be disappointed.

It has been an absolute pleasure working with Kate. We were impressed with the time she took to understand our business, and how she pushed us in the right direction to where we wanted to go with our brand.

Kate’s ability to take rough concepts and craft them into catchy and eloquent phrases that propelled our brand into its next iteration are unparalleled. I whole heartedly recommend any one who is looking to step up to the next level in communication work with her.

I would highly recommend Kate to anyone looking to build a successful brand! She helped us do a large company rebrand for our family of companies where we ended up with individualized branding for each of our organizations that still maintained the overarching coordination we needed. She made the process fun for our entire team, and she maintained consistent communication throughout the entire project. She continued to check in after the project was completed and ensured that we had everything we needed for a successful launch!

Kate has a very deliberate, no-nonsense approach to helping her clients achieve their objectives. I appreciated her willingness to flex the process to expedite the critical pieces of our branding project. Her demeanor was consistently pleasant, mixed with a level of persistence throughout our engagement. The end result has been intrinsic to our thoughtful evolution as a new brand and I would absolutely work with Kate again.

Working with Kate was one of the best decisions our company made. We have been in business for five years and I have been a part of a lot of startup branding workshops. Nothing came together as easily and efficiently as my work with Kate. Since our time together, we have seen legitimate impact in our business, and I continue to refer her to partners and clients. I highly recommend working with Kate.

Kate was incredible in creating the framework to translate a highly complex product into value-based messaging. Outside of being enjoyable to work with, she brings a strong understanding of the AI space and overall strategy to our public perception.  I’m confident we’ll be leveraging her expertise as we continue to scale.

Working with Kate on our brand has helped us cut through the noise and get really clear about who we are, who we serve, and what differentiates us from the rest. Clarity wins, and Kate is a master at cutting through and seeing the heart of your business and helping you tell an authentic story. And, she’s not only good at what she does, but great to work with. I highly recommend Kate!

Working with Kate was fantastic. She made an abstract process very grounded and organized, all while allowing our team to be creative and work together to find our brand and make sure it was coming from our collective company voice. Kate does such a great job of keeping everyone on point while ensuring the process is enjoyable. Branding is such an important part of making sure our company can be working towards a bigger goal together and without Kate, we wouldn’t have gotten there.

As I looked at beginning a re-branding effort at the Saint Paul Chamber, I knew it needed to go beyond a new look and feel. However, with a small staff and limited capacity, it was a daunting task. Working with Kate on our brand strategy helped us articulate who we are, who we want to be, and the value we add to our members and our community. Kate is incredibly gifted and has perfected an approach that is simple, yet impactful. Her superpower is listening to a wide variety of ideas and opinions and crafting clear brand messages that tell your story.