ACCELERATE OPPORTUNITY

STAND OUT FROM THE COMPETITION

Develop a Brand Trifecta® message that enables you to bring more prospects to the table and generate more customers who buy.

ACCELERATE OPPORTUNITY

STAND OUT FROM THE COMPETITION

Develop a Brand Trifecta® message that enables you to bring more prospects to the table and generate more customers who buy.

THE BRAND REFINEMENT PROGRAM

BRAND IS THE PATH OF LEAST RESISTANCE TO REVENUE®

A collaborative program enabling you to develop a Brand Trifecta® messaging architecture that clearly articulates what you do, how you solve your customer’s problem, and how you differ from the competition. The outcome? Brand conversations that convert.

PLUS

NO MONTHLY FEES OR HIDDEN AGENDAS. JUST A CLEAR SCOPE OF WORK AND POWERFUL DELIVERABLES.
Chess Piece

BRANDING WITH KATE DILEO

THE PROCESS

  • The program is delivered over a series of 8 – 10 separate 1.5-hour Zoom workshop sessions
  • The estimated completion timeframe is only 4 – 6 weeks, with 1 – 2 sessions held each week
  • It is recommended that a max of four people attend sessions to ensure a streamlined process
  • Each session covers a section of a 30+ page Brand Playbook to accomplish brand outcomes
  • There is no pre-work before the program begins nor any homework between sessions
  • Kate DiLeo will take notes during each session to capture a record of all brand components
  • An updated copy of the 30+ page Brand Playbook will be sent immediately after each session

THE OUTCOMES

  • Articulation of your brand’s core personality traits, archetypes, and tone of voice
  • Clarification of your brand’s top three (3) target audiences’ values and needs
  • Definition of your organization’s vision statement, mission statement, and brand values
  • Creation of your Brand Trifecta® – tagline, value proposition statement, and differentiators
  • Positioning statements and supporting details for your core product/service offerings
  • Development of two elevator pitches that can be used in selling and networking scenarios
  • Formulation of a social media bio and organizational bio based on your brand message

THE APPLICATION

  • Receive a final copy of the 30+ page Brand Playbook, outlining every piece of your brand
  • Obtain a step-by-step tactical plan on how to implement your brand across your website
  • Gain clarity on how to utilize your brand for prospecting and networking scenarios
  • Learn how to execute your brand across your various digital marketing platforms
  • Garner insights on how to insert your brand into your pitch decks and presentations
  • Discover how to leverage your brand inside your operations and cultural development
  • Develop a plan to practically execute your brand throughout your printed collateral
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